How do you leverage your blog to make more money?
Posted on July 10, 2007
Filed Under Internet Biz
Sorry that it has been so long since our last post. We’ve been on vacation for the past two weeks. This blog isn’t big enough yet to have guest bloggers and we didn’t want to fill it with nonsense posts while we were gone.
With that said that, I’ve been thinking about how many “How to make money online” blogs there are. The more I think about it, the more I believe that these blogs are looking at it all wrong. Many blogs have decent traffic and are bringing in a good 3 figures a month. I really believe that these blogs can bring in alot more… but not by blogging itself.
For example, most bloggers trying to make money are actively learning three key things:
- SEO - how to rank better in search engines to get more traffic
- Traffic - how to increase traffic to their blog
- Conversions - how to make money off the traffic
These are great tools to learn. In fact, these tools would be great if the blogger had an online store or something tangible to sell instead of Pay per clicks. In fact, making money online bloggers know alot more than many of the online stores or online sites out there. They can use their skills to leverage a better pay off by partnering with someone who makes more per customer.
Imagine that you’ve gotten your blog to 1000 visitors a day. If you could partner your blog with a store, share your SEO knowledge, funnel some readers to the store, could you not make more money?
The reason I bring this up is because blogs are great for niche markets which make them great for niche businesses. If I loved wireless keyboards and wrote about them day and night, I may think that placing affiliate links and adsense ads on my blog will make it money. It may. But wouldn’t partnering up with a small online computer store be better? Imagine if you could get 25% profit from every keyboard sold, or every customer that came from your link instead. This isn’t an affiliate program, its a partnership.
Here is a very real example. Let’s say I start writing about the Harry Potter book coming out next week. I add my Amazon affiliate link in my posts and chances are that my Google adsense posts will contain Harry Potter links also. If I sell a Harry Potter book through Amazon, I’d make about 6% or $1.00.
However, if instead of using those links, I contact a small online book store with no concept of SEO or marketing and made a deal with them for 25% profit of any books including Harry Potter which I bring to them from my blog. Wouldn’t this be a win-win for both? This would just be the start, using SEO, contests, marketing you can increase their traffic by leveraging your blog.
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