The Business of Hot Yoga
Posted on August 15, 2007
Filed Under General
One of the things I like to do is go to a hot yoga class. When I say hot, I mean that literally. Known as Bikram yoga, a series of 26 postures are executed in a heated room (105 degrees) in 90 minutes. It is said that the heat warms up the muscles and joints which helps students to perform the poses. The sweat also detoxifies the body. It is recommended that students attend a class everyday. I go once a week. Maybe.
Anyways, I first heard of this back in 2001, while acquiring my MBA. My management strategy professor at the time mentioned that the business model was ingenius. He noted that all teachers of Bikram yoga must be certified, a process that costs $6,000 dollars and takes a couple months, held only in Los Angeles. Re-certification is necessary every 3 years. There are more than 3,000 teachers. That comes out to a staggering $18M in revenues every three years.
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I’ve yet to understand the appeal of hot yoga. Or, any yoga for that matter. But especially hot yoga.
interusted in franchise of hot yoga.
kindly send the details.
thanks